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~person:"Harmeling, Colleen M."
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Harmeling, Colleen M.
Steinhoff, Lena
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Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
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