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~person:"Harris, Phil"
~subject:"Brand management"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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Brand management
Markenführung
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Marketing
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Politics
3
Politik
3
EU countries
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EU-Staaten
1
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Harris, Phil
Melewar, T. C.
16
Sheth, Jagdish N.
16
Homburg, Christian
15
Kumar, V.
13
Tadajewski, Mark
13
Bruhn, Manfred
12
Laukkanen, Tommi
12
Kitchen, Philip J.
11
Bauer, Hans H.
9
Hunt, Shelby D.
9
Ko, Eunju
9
Terho, Harri
9
Vrontis, Demetris
9
Wiedmann, Klaus-Peter
9
Grönroos, Christian
8
Layton, Roger A.
8
O'Cass, Aron
8
Reijonen, Helen
8
Foroudi, Pantea
7
Lehmann, Donald R.
7
Nufer, Gerd
7
Palmatier, Robert W.
7
Verhoef, Peter C.
7
Šerić, Maja
7
Balmer, John M. T.
6
Bang, Nguyen
6
Donthu, Naveen
6
Hippner, Hajo
6
Hirvonen, Saku
6
Ngo, Liem Viet
6
Schultz, Don E.
6
Shaw, Eric H.
6
Urde, Mats
6
Varadarajan, Rajan
6
Wilde, Klaus D.
6
Woodside, Arch G.
6
Wooliscroft, Ben
6
Wymer, Walter
6
Baumgarth, Carsten
5
Bronnenberg, Bart J.
5
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European journal of marketing : EJM
1
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ECONIS (ZBW)
1
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Political marketing
Harris, Phil
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2010
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