Harrison, Dana E.; Ferrell, O.C.; Ferrell, Linda; Hair, … - In: Journal of Product & Brand Management 29 (2019) 4, pp. 431-439
Purpose: The purpose of this paper is to theoretically develop and empirically validate separate scales that represent a consumer’s expectations of business ethics (BE) and corporate social responsibility (CSR). Design/methodology/approach: A literature review and qualitative research were...