//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Harrison, Ebenezer Nana Banyin"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Kwon, Wi-suk"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand image
1
Brand management
1
Brand personification
1
Brand-event congruence
1
Consumer behaviour
1
Consumer engagement
1
Internet marketing
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Online-Marketing
1
Real-time marketing
1
Social Web
1
Social media
1
Social web
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Harrison, Ebenezer Nana Banyin
Kwon, Wi-suk
23
Lennon, Sharron J.
13
Kwon, Wi-Suk
11
Chattaraman, Veena
6
Forsythe, Sandra
5
Gilbert, Juan E.
4
Kwon, Wi‐Suk
4
Ha, Young
3
Myers, Beth
3
Noh, Mijeong
3
Shim, Soo In
3
Byun, Sang-Eun
2
Chang, Jae Youn
2
Huang, Xiao
2
Li, Yishuang
2
Mann, Manveer
2
Aghekyan-Simonian, Mariné
1
Cosenza, Tracy Rickman
1
Dai, Bo
1
E. Gilbert, Juan
1
Englis, Basil
1
Ginder, Whitney
1
Han, Jinhee
1
In Shim, Soo
1
Sadachar, Amrut
1
Seifert, Christin
1
Solomon, Michael R.
1
Woo, Hongjoo
1
more ...
less ...
Published in...
All
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brands talking on events? : brand personification in real-time marketing tweets to drive consumer engagement
Harrison, Ebenezer Nana Banyin
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1319-1337
Persistent link: https://www.econbiz.de/10014485569
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->