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~person:"Hartmann, Jochen"
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Hartmann, Jochen
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The power of brand selfies
Hartmann, Jochen
;
Heitmann, Mark
;
Schamp, Christina
; …
- In:
Journal of marketing research
58
(
2021
)
6
,
pp. 1159-1177
Persistent link: https://www.econbiz.de/10012794322
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2
Understanding videos at scale : how to extract insights for business research
Schwenzow, Jasper
;
Hartmann, Jochen
;
Schikowsky, Amos
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 367-379
Persistent link: https://www.econbiz.de/10012430528
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