//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Hartmann, Wesley"
~person:"Meffert, Heribert"
~person:"Quade, Michael"
~subject:"Kommunikation"
~type_genre:"Guidebook"
~type_genre:"Non-commercial literature"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Direktmarketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Kommunikation
Direct marketing
8
Direktmarketing
8
Beziehungsmarketing
3
Relationship marketing
3
Theorie
3
Theory
3
Deutschland
2
Digital platform
2
Digitale Plattform
2
E-commerce
2
Electronic Commerce
2
Germany
2
Human-machine system
2
Marketing management
2
Marketingmanagement
2
Mensch-Maschine-System
2
Wirkungsanalyse
2
24.06.1994
1
Advertising effects
1
Beziehungsmanagement
1
Brand management
1
Causality analysis
1
Communication
1
Consumer behaviour
1
Experiment
1
Impact assessment
1
Industrie
1
Industrieprodukt
1
Kausalanalyse
1
Konsumentenverhalten
1
Kundenbindung
1
Lieferantenmanagement
1
Manufacturing industries
1
Markenführung
1
Nichtparametrisches Verfahren
1
Nonparametric statistics
1
Regression analysis
1
Regressionsanalyse
1
Supplier relationship management
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Guidebook
Non-commercial literature
Aufsatzsammlung
1
Collection of articles of several authors
1
Conference proceedings
1
Graue Literatur
1
Konferenzschrift
1
Sammelwerk
1
more ...
less ...
Language
All
German
1
Author
All
Hartmann, Wesley
Meffert, Heribert
Quade, Michael
Backhaus, Klaus
1
Gottschling, Stefan
1
Nufer, Gerd
1
Sieber, Dorothea
1
Wagner, Helmut
1
Published in...
All
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Beziehungsmarketing - neue Wege zur Kundenbindung : Dokumentation des Workshops vom 24. Juni 1994
Meffert, Heribert
(
contributor
);
Wagner, Helmut
(
contributor
)
-
1994
Persistent link: https://www.econbiz.de/10013330138
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->