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~person:"Hartmann, Wesley"
~person:"Meffert, Heribert"
~person:"Quade, Michael"
~subject:"Wirkungsanalyse"
~type_genre:"Guidebook"
~type_genre:"Non-commercial literature"
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24.06.1994
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Nonparametric estimation of marketing-mix effects using a regression discontinuity design
Hartmann, Wesley
;
Nair, Harikesh
;
Narayanan, Sridhar
-
2009
-
This version: Nov., 2009
Persistent link: https://www.econbiz.de/10003955374
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Experimentelle Analyse der Wirkungen ausgewählter Direktmarketing-Instrumente - ein Beitrag zur Effektivitäts- und Effizienzmessung im Direktmarketing
Meffert, Heribert
;
Ahrens, Michael
-
2006
Persistent link: https://www.econbiz.de/10013330204
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