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~person:"Hartmann, Wesley"
~person:"Piersma, Nanda"
~person:"Quade, Michael"
~person:"VanDenPoel, Dirk"
~type_genre:"Guidebook"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Direktmarketing"
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Direct marketing
8
Direktmarketing
8
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3
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2
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2
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Hartmann, Wesley
Piersma, Nanda
Quade, Michael
VanDenPoel, Dirk
Karlan, Dean
5
Leimstoll, Uwe
4
Meffert, Heribert
4
Alioski, Adrian
3
Dahlhoff, Hans-Dieter
3
Franses, Philip Hans
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Lasch, Rainer
3
Musiol, Gerald
3
Ryan, Damian
3
Röder, Klaus
3
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Van den Poel, Dirk
3
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2
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Belschak, Frank
2
Bertrand, Marianne
2
Diepen, Merel van
2
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Freund, Werner
2
Hitziger, Walter
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Krum, Cindy
2
Michelsen, Johannes
2
Mullainathan, Sendhil
2
Nair, Harikesh
2
Narayanan, Sridhar
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Neuberger, Doris
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Pülz, Michael
2
Schneider, Raoul
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Shafir, Eldar
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Steenburgh, Thomas J.
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Stormer, Henrik
2
Thieme, Jan
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Verbeke, Willem J. M. I.
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ECONIS (ZBW)
8
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1
Identifying causal marketing-mix effects using a regression discontinuity design
Hartmann, Wesley
;
Nair, Harikesh
;
Narayanan, Sridhar
-
2011
-
This version: May 2011
Persistent link: https://www.econbiz.de/10009316769
Saved in:
2
Nonparametric estimation of marketing-mix effects using a regression discontinuity design
Hartmann, Wesley
;
Nair, Harikesh
;
Narayanan, Sridhar
-
2009
-
This version: Nov., 2009
Persistent link: https://www.econbiz.de/10003955374
Saved in:
3
Evaluating direct marketing campaigns : recent findings and future research topics
Jonker, Jedid-Jah
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658718
Saved in:
4
Understanding the role of marketing communications in direct marketing
Naik, Prasad A.
(
contributor
);
Piersma, Nanda
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001678741
Saved in:
5
Profile und Technologien der Personalisierung
Leimstoll, Uwe
;
Stormer, Henrik
;
Schneider, Raoul
; …
-
2008
Persistent link: https://www.econbiz.de/10003798703
Saved in:
6
Entwicklung und Umsetzung eines Systems für personalisierte Empfehlungen in einem B2B-E-Shop
Quade, Michael
;
Stormer, Henrik
;
Schneider, Raoul
; …
-
2008
Persistent link: https://www.econbiz.de/10003821985
Saved in:
7
Bayesian neural network learning for repeat purchase modelling in direct marketing
Viaene, Stijn
;
Baesens, Bart
;
VanDenPoel, Dirk
; …
-
2001
Persistent link: https://www.econbiz.de/10001594215
Saved in:
8
Response modeling for database marketing using binary classification
VanDenPoel, Dirk
-
1999
Persistent link: https://www.econbiz.de/10001482573
Saved in:
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