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~person:"Hartmann, Wesley"
~person:"Quade, Michael"
~person:"VanDenPoel, Dirk"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Guidebook"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Direktmarketing"
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Direct marketing
7
Direktmarketing
7
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3
Marketingmanagement
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2
Causality analysis
2
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Hartmann, Wesley
Quade, Michael
VanDenPoel, Dirk
Karlan, Dean
7
Dahlhoff, Hans-Dieter
6
Franses, Philip Hans
6
Park, Jin Seong
6
Verhoef, Peter C.
6
Aikin, Kathryn J.
5
Diepen, Merel van
5
Donkers, Bas
5
Huh, Jisu
5
Sullivan, Helen W.
5
Albers, Sönke
4
Fogel, Joshua
4
Groß, Claudia
4
Krafft, Manfred
4
Lasch, Rainer
4
Leimstoll, Uwe
4
Meffert, Heribert
4
Mukherjee, Avinandan
4
Perri, Matthew
4
Röder, Klaus
4
Van den Poel, Dirk
4
Albaum, Gerald S.
3
Alioski, Adrian
3
Bagozzi, Richard P.
3
Betts, Kevin R.
3
Bijmolt, Tammo H. A.
3
Bokermann, Ralf
3
Chintagunta, Pradeep K.
3
Deighton, John
3
Hruschka, Harald
3
Leeflang, Peter
3
Limbu, Yam B.
3
Mackert, Michael
3
Mann, Andreas
3
Mantrala, Murali K.
3
Morimoto, Mariko
3
Musiol, Gerald
3
Nair, Harikesh
3
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2
Arbeitsberichte der Hochschule für Wirtschaft FHNW
2
Research paper series / Stanford Graduate School of Business
2
Faculteit der Economische en Toegepaste Economische Wetenschappen
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
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ECONIS (ZBW)
7
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1
Identifying causal marketing-mix effects using a regression discontinuity design
Hartmann, Wesley
;
Nair, Harikesh
;
Narayanan, Sridhar
-
2011
-
This version: May 2011
Persistent link: https://www.econbiz.de/10009316769
Saved in:
2
Nonparametric estimation of marketing-mix effects using a regression discontinuity design
Hartmann, Wesley
;
Nair, Harikesh
;
Narayanan, Sridhar
-
2009
-
This version: Nov., 2009
Persistent link: https://www.econbiz.de/10003955374
Saved in:
3
Identifying causal marketing mix effects using a regression discontinuity design
Hartmann, Wesley
;
Nair, Harikesh
;
Narayanan, Sridhar
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 1079-1097
Persistent link: https://www.econbiz.de/10009427799
Saved in:
4
Entwicklung und Umsetzung eines Systems für personalisierte Empfehlungen in einem B2B-E-Shop
Quade, Michael
;
Stormer, Henrik
;
Schneider, Raoul
; …
-
2008
Persistent link: https://www.econbiz.de/10003821985
Saved in:
5
Profile und Technologien der Personalisierung
Leimstoll, Uwe
;
Stormer, Henrik
;
Schneider, Raoul
; …
-
2008
Persistent link: https://www.econbiz.de/10003798703
Saved in:
6
Bayesian neural network learning for repeat purchase modelling in direct marketing
Viaene, Stijn
;
Baesens, Bart
;
VanDenPoel, Dirk
; …
-
2001
Persistent link: https://www.econbiz.de/10001594215
Saved in:
7
Response modeling for database marketing using binary classification
VanDenPoel, Dirk
-
1999
Persistent link: https://www.econbiz.de/10001482573
Saved in:
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