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Consumer attitudeIn-store purchase intention
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Live stream influencer marketing
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Effects of in-store live stream on consumers' offline purchase intention
Zhang, Peilin
;
Chao, Chih-Wei
;
Chiong, Raymond
;
Hasan, …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014252732
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