Jeffers, Sarah; Slomiany, Mark; Bitar, Rema; Kruse, Sarah; … - In: International Journal of Pharmaceutical and Healthcare … 8 (2014) 2, pp. 151-163
Purpose – The purpose of this paper is to show the link between the comparative effectiveness research (CER) and the … $1.1 billion for CER. This paper analyzes the implication and impact on the pharmaceutical industry. Design …/methodology/approach – The paper reviews the basic definitions of CER and its areas of strength and weakness. It used real examples of drugs to …