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~person:"Hatch, Mary Jo"
~person:"Konrad, Elmar D."
~type_genre:"Article in journal"
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Search: subject:"Geisteswissenschaft"
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Jahrbuch Entrepreneurship : Gründungsforschung und Gründungsmanagement
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The hermeneutics of branding
Hatch, Mary Jo
;
Rubin, James
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 40-59
Persistent link: https://www.econbiz.de/10003458906
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2
Kulturschaffende als Entrepreneure : Vermittlung von Unternehmertum als Schlüsselkompetenz in der Ausbildung und Lehre von künstlerischen Berufen
Konrad, Elmar D.
- In:
Jahrbuch Entrepreneurship : Gründungsforschung und …
3
(
2005/2006
),
pp. 39-68
Persistent link: https://www.econbiz.de/10003236676
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