Srinivasan, Raji; Haunschild, Pamela; Grewal, Rajdeep - In: Management Science 53 (2007) 1, pp. 16-28
panel data on new product introductions of 67 firms in the U.S. digital camera market in the 1990s. Findings generally … learning in new product introductions in converging markets--which includes both mimetic and nonmimetic learning--is similar in …