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~person:"He, Huiying"
~subject:"Advertising effects"
~subject:"Dienstleistungsqualität"
~subject:"Theorie"
~type_genre:"Non-commercial literature"
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An empirical analysis of the impact of cross-channel promotions in multi-channel grocery retailing
Breugelmans, Els
;
Campo, Katia
;
He, Huiying
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2014
Persistent link: https://www.econbiz.de/10011291037
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