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It pays off to be authentic : an examination of direct versus indirect brand mentions on social media
Hu, Miao
;
Chen, Jie
;
Chen, Qimei
;
He, Wei
- In:
Journal of business research : JBR
117
(
2020
),
pp. 19-28
Persistent link: https://www.econbiz.de/10012285283
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