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~person:"He, Yanqun"
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China
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Chinese consumers
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Consumer behaviour
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need for conformity
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need for uniqueness
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He, Yanqun
Xu, Qian
34
Qian, Xu
12
Jin, Liyin
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Xue, Qian-Li
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Chen, Xi
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Li, Heng
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Li, Yaxi
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Odden, Michelle C.
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Zou, Deqiang
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Li, Qian
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Liu, Qian
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Lu, Yuanyuan
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Ramani, K.V.
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Psychology & marketing
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The effect of the sense of power on Chinese consumers' uniqueness-seeking behavior
Zou, Deqiang
;
Jin, Liyin
;
He, Yanqun
;
Xu, Qian
- In:
Journal of international consumer marketing
26
(
2014
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10010344871
Saved in:
2
How affirmational versus negational identification frames influence uniqueness-seeking behavior
Jin, Liyin
;
He, Yanqun
;
Zou, Deqiang
;
Xu, Qian
- In:
Psychology & marketing
30
(
2013
)
10
,
pp. 891-902
Persistent link: https://www.econbiz.de/10010198489
Saved in:
3
How Affirmational versus Negational Identification Frames Influence Uniqueness‐Seeking Behavior
Jin, Liyin
;
He, Yanqun
;
Zou, Deqiang
;
Xu, Qian
- In:
Psychology & marketing
30
(
2013
)
10
,
pp. 891-902
Persistent link: https://www.econbiz.de/10010175430
Saved in:
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