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~person:"He, Yongfu"
~person:"Parvinen, Petri"
~subject:"Consumer behaviour"
~subject:"Marketing"
~type_genre:"Article in journal"
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He, Yongfu
Parvinen, Petri
Malshe, Avinash
5
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4
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European journal of marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of retailing
1
The journal of personal selling & sales management : JPSSM
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No worries, eBay : displaying sales level information does not increase consumer price sensitivity
He, Yongfu
;
Oppewal, Harmen
;
Chung, Yuho
;
Peng, Ling
- In:
European journal of marketing
57
(
2023
)
12
,
pp. 3099-3124
Persistent link: https://www.econbiz.de/10014448611
Saved in:
2
See how much we've sold already! : effects of displaying sales and stock level information on consumers' online product choices
He, Yongfu
;
Oppewal, Harmen
- In:
Journal of retailing
94
(
2018
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10011833443
Saved in:
3
Generating leads with sequential persuasion: should sales influence tactics be consistent or complementary?
Pöyry, Essi
;
Parvinen, Petri
;
McFarland, Richard G.
- In:
The journal of personal selling & sales management : JPSSM
37
(
2017
)
2
,
pp. 89-99
Persistent link: https://www.econbiz.de/10011734615
Saved in:
4
An impact-oriented implementation approach in business marketing research : introduction to the special issue on "implementing strategies and theories of B2B marketing and sales ma...
Möller, K. E. Kristian
;
Parvinen, Petri
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 3-11
Persistent link: https://www.econbiz.de/10010530588
Saved in:
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