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~person:"He, Yongfu"
~subject:"Consumer behaviour"
~subject:"Preismanagement"
~subject:"Price-quality relationship"
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Consumer behaviour
Preismanagement
Price-quality relationship
Consumer product choice
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He, Yongfu
Alavi, Sascha
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Emons, Winand
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European journal of marketing
1
Journal of retailing
1
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ECONIS (ZBW)
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No worries, eBay : displaying sales level information does not increase consumer price sensitivity
He, Yongfu
;
Oppewal, Harmen
;
Chung, Yuho
;
Peng, Ling
- In:
European journal of marketing
57
(
2023
)
12
,
pp. 3099-3124
Persistent link: https://www.econbiz.de/10014448611
Saved in:
2
See how much we've sold already! : effects of displaying sales and stock level information on consumers' online product choices
He, Yongfu
;
Oppewal, Harmen
- In:
Journal of retailing
94
(
2018
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10011833443
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