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~person:"Heß, Silke C."
~subject:"Brand image"
~subject:"Strategisches Management"
~type_genre:"Working Paper"
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Heß, Silke C.
Burmann, Christoph
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Brands as means of self-expression : a cross-cultural comparison
Kuester, Sabine
;
Heß, Silke C.
;
Young, Jennifer
; …
-
2008
Persistent link: https://www.econbiz.de/10003754978
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