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~person:"Heckmann, Sabrina"
~subject:"Consumer behaviour"
~subject:"Deutschland"
~subject:"Theorie"
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
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Das OTC-Sortiment als Instrument der Apothekenpositionierung
Preißner, Markus
;
Heckmann, Sabrina
- In:
Handel im Fokus : aus dem Instituts für …
59
(
2007
)
2
,
pp. 103-114
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