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~person:"Heerde, H. J. van"
~subject:"Marketing"
~type_genre:"Graue Literatur"
~type_genre:"Konferenzschrift"
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Research report / Graduate School Research Institute Systems, Organisations and Management
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The estimation of pre- and post-promotion dips with store-level scanner data
Heerde, H. J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
1999
Persistent link: https://www.econbiz.de/10001432857
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