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~person:"Heerde, Harald J. van"
~subject:"Brand"
~subject:"Erwartungsbildung"
~type_genre:"Bibliografie"
~type_genre:"Working Paper"
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Heerde, Harald J. van
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Marketing models and the Lucas Critique
Heerde, Harald J. van
(
contributor
); …
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2004
Persistent link: https://www.econbiz.de/10003255378
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Is 3/4 od the sales promotion bump due to brand switching? : No it is 1/3.
Heerde, Harald J. van
(
contributor
); …
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2003
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001773638
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