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~person:"Heerde, Harald J. van"
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Beziehungsmarketing
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Consumer behaviour
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Heerde, Harald J. van
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The challenge of retaining customers acquired with free trials
Datta, Hannes
;
Foubert, Bram
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 217-234
Persistent link: https://www.econbiz.de/10010526560
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