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~person:"Heerden, Gené van"
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Heerden, Gené van
Pitt, Leyland F.
278
Berthon, Pierre R.
67
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43
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From whence it came : understanding source effects in consumer-generated advertising
Steyn, Peter
;
Ewing, Michael
;
Heerden, Gené van
;
Pitt, …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
1
,
pp. 133-160
Persistent link: https://www.econbiz.de/10008936314
Saved in:
2
Web 2.0 and the open source movement : liberating text books
Pitt, Leyland F.
;
Nel, Deon
;
Heerden, Gené van
- In:
International review of entrepreneurship : IRE
7
(
2009
)
1/4
,
pp. 35-57
Persistent link: https://www.econbiz.de/10003983439
Saved in:
3
Viewpoint reply
Cox, David
- In:
Marketing intelligence & planning
27
(
2009
)
3
,
pp. 308-309
Persistent link: https://www.econbiz.de/10009526370
Saved in:
4
Global text project : new horizons in textbook marketing ; viewpoint
Pitt, Leyland F.
;
Nel, Deon
;
Heerden, Gené van
;
Chan, …
- In:
Marketing intelligence & planning
27
(
2009
)
3
,
pp. 297-307
Persistent link: https://www.econbiz.de/10009526373
Saved in:
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