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~person:"Heere, Bob"
~subject:"Relationship marketing"
~type_genre:"Case study"
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Journal of sport management : the official journal of the North American Society of Sport Management
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Do charity sport events function as "brandfests" in the development of brand community?
Woolf, Jules
;
Heere, Bob
;
Walker, Matthew
- In:
Journal of sport management : the official journal of …
27
(
2013
)
2
,
pp. 95-107
Persistent link: https://www.econbiz.de/10009737316
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