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~person:"Hegner, Sabrina"
~subject:"Beziehungsmarketing"
~subject:"Kundenzufriedenheit"
~subject:"Markenimage"
~subject:"Werbewirkung"
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Beziehungsmarketing
Kundenzufriedenheit
Markenimage
Werbewirkung
Consumer behaviour
14
Konsumentenverhalten
14
Brand management
9
Markenführung
9
Brand image
8
Relationship marketing
6
Brand
5
Markenartikel
5
Confidence
4
Vertrauen
4
Brand hate
2
Consumer attitudes
2
Crisis management
2
Customer satisfaction
2
Krisenmanagement
2
Personality psychology
2
Persönlichkeitspsychologie
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Verbrauchereinstellung
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crisis response strategies
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Age
1
Anthropomorphism
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Arts
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Attitude functions
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Brand avoidance
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Brand love
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Brand values
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COVID-19
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Communication style
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Complaint management
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Hegner, Sabrina
Han, Heesup
79
Mattila, Anna S.
46
Huber, Frank
44
Usman, Osly
42
Phau, Ian
41
Loureiro, Sandra Maria Correia
39
Hollebeek, Linda D.
37
Gierl, Heribert
36
Bang, Nguyen
33
Kumar, V.
30
Pelsmacker, Patrick de
30
Septianto, Felix
30
Bauer, Hans H.
29
Verhoef, Peter C.
29
Diamantopoulos, Adamantios
28
Jang, Soocheong
26
Wong, IpKin Anthony
26
Prentice, Catherine
24
Swoboda, Bernhard
24
Dens, Nathalie
23
Hyun, Sunghyup Sean
23
Japutra, Arnold
23
Sreejesh, S.
23
Ahn, Jiseon
22
Herrmann, Andreas
22
Melewar, T. C.
22
Das, Gopal
21
Guzman, Francisco
21
Ko, Eunju
21
Paul, Justin
21
Quach, Sara
21
Rather, Raouf Ahmad
21
Sarkar, Abhigyan
21
Balaji, M. S.
20
Grewal, Dhruv
20
Klaus, Philipp
20
Pauwels, Koen
20
Bilgihan, Anil
19
Eisend, Martin
19
Gil Saura, Irene
19
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The journal of brand management : an international journal
2
The journal of product & brand management
2
Arts and the market
1
Consumer brand relationships : meaning, measuring, managing
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
The TQM journal : the international review of organizational improvement
1
Tourism and hospitality research : THR
1
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ECONIS (ZBW)
10
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1
Tourists' satisfaction and sense of belonging in adopting responsible behaviors : the role of on-site and social media involvement in cultural tourism
Dini, Mauro
;
Curina, Ilaria
;
Francioni, Barbara
; …
- In:
The TQM journal : the international review of …
35
(
2023
)
9
,
pp. 388-410
Persistent link: https://www.econbiz.de/10014460356
Saved in:
2
Emoticons are not for everyone : the role of congruence between hotel brand positioning strategies and communication style in enhancing customers' brand attitude and booking intent...
Hegner, Sabrina
;
Lotze, Carlotta
;
Beldad, Ardion Daroca
- In:
Tourism and hospitality research : THR
21
(
2021
)
3
,
pp. 317-329
Persistent link: https://www.econbiz.de/10012593210
Saved in:
3
Human values as added value(s) in consumer brand congruence : a comparison with traits and functional requirements
Voorn, R. J. J.
;
Veen, Gerrita van der
;
Rompay, Thomas …
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 48-59
Persistent link: https://www.econbiz.de/10012433572
Saved in:
4
Brand hate and non-repurchase intention : a service context perspective in a cross-channel setting
Curina, Ilaria
;
Francioni, Barbara
;
Hegner, Sabrina
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238345
Saved in:
5
Determinants and outcomes of brand hate
Hegner, Sabrina
;
Fetscherin, Marc
;
Delzen, Marianne van
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
Saved in:
6
The impact of attitude functions on luxury brand consumption : an age-based group comparison
Schade, Michael
;
Hegner, Sabrina
;
Horstmann, Florian
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 314-322
Persistent link: https://www.econbiz.de/10011417730
Saved in:
7
Brand trust : a cross-national validation in Germany, India, and South Africa
Hegner, Sabrina
;
Jevons, Colin
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10011563029
Saved in:
8
Here's one for the next show : the influence of four marketing tactics on consumer relationships in the performing arts
Hegner, Sabrina
;
Beldad, Ardion D.
;
Langenhorst, Nienke …
- In:
Arts and the market
6
(
2016
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10011580966
Saved in:
9
Product type and personality in brand relationships
Voorn, Ronald
;
Hegner, Sabrina
;
Pruyn, Ad
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 83-107)
.
2015
Persistent link: https://www.econbiz.de/10011279723
Saved in:
10
How company responses and trusting relationships protect brand equity in times of crises
Hegner, Sabrina
;
Beldad, Ardion D.
;
Kamhuis op Heghuis, …
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 429-445
Persistent link: https://www.econbiz.de/10010410643
Saved in:
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