//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Hegner, Sabrina"
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand Management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internationales Marketing
Konsumentenverhalten
Marketingmanagement
Brand management
12
Markenführung
12
Brand image
11
Markenimage
11
Consumer behaviour
9
Brand
6
Markenartikel
6
Vertrauen
6
Deutschland
5
Indien
5
Südafrika
5
Beziehungsmarketing
4
Confidence
4
Marke
4
Markenpolitik
4
Relationship marketing
4
Germany
3
India
3
Kunde
3
South Africa
3
Brand hate
2
Comparison
2
International marketing
2
Südafrika <Kontinent>
2
Vergleich
2
Age
1
Anthropomorphism
1
Attitude functions
1
Beschwerdemanagement
1
Brand avoidance
1
Brand love
1
Brand relationships
1
Brand retaliation
1
Brand trust
1
Brand values
1
Communication
1
Communication style
1
Complaint management
1
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
9
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Hochschulschrift
2
Aufsatz im Buch
1
Book section
1
Dissertation u.a. Prüfungsschriften
1
Thesis
1
more ...
less ...
Language
All
English
9
German
4
Author
All
Hegner, Sabrina
Melewar, T. C.
34
Keller, Kevin Lane
33
Loureiro, Sandra Maria Correia
32
Phau, Ian
32
Ko, Eunju
26
Bang, Nguyen
24
Han, Heesup
23
Sarkar, Abhigyan
23
Guzman, Francisco
20
Burmann, Christoph
19
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
19
Japutra, Arnold
19
MacInnis, Deborah J.
19
Sarkar, Juhi Gahlot
18
Baumgarth, Carsten
17
Veloutsou, Cleopatra
17
Wiedmann, Klaus-Peter
17
Dawes, John
16
Batra, Rajeev
15
Fetscherin, Marc
15
Khan, Imran
15
Martínez-López, Francisco J.
15
Park, C. Whan
15
Pelsmacker, Patrick de
15
Romaniuk, Jenni
15
Valette-Florence, Pierre
15
Dens, Nathalie
14
Ekinci, Yuksel
14
Gázquez-Abad, Juan Carlos
14
Kunkel, Thilo
14
Paul, Justin
14
Septianto, Felix
14
Swoboda, Bernhard
14
Vrontis, Demetris
14
Casidy, Riza
13
Christodoulides, George
13
De Chernatony, Leslie
13
Foroudi, Pantea
13
He, Jiaxun
13
more ...
less ...
Published in...
All
Innovatives Markenmanagement
4
The journal of product & brand management
3
The journal of brand management : an international journal
2
Consumer brand relationships : meaning, measuring, managing
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Springer-Gabler Research
1
SpringerLink / Bücher
1
Tourism and hospitality research : THR
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
USB Cologne (EcoSocSci)
2
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Human values as added value(s) in consumer brand congruence : a comparison with traits and functional requirements
Voorn, R. J. J.
;
Veen, Gerrita van der
;
Rompay, Thomas …
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 48-59
Persistent link: https://www.econbiz.de/10012433572
Saved in:
2
Emoticons are not for everyone : the role of congruence between hotel brand positioning strategies and communication style in enhancing customers' brand attitude and booking intent...
Hegner, Sabrina
;
Lotze, Carlotta
;
Beldad, Ardion Daroca
- In:
Tourism and hospitality research : THR
21
(
2021
)
3
,
pp. 317-329
Persistent link: https://www.econbiz.de/10012593210
Saved in:
3
Brand hate and non-repurchase intention : a service context perspective in a cross-channel setting
Curina, Ilaria
;
Francioni, Barbara
;
Hegner, Sabrina
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238345
Saved in:
4
Determinants and outcomes of brand hate
Hegner, Sabrina
;
Fetscherin, Marc
;
Delzen, Marianne van
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
Saved in:
5
Using the theory of planned behaviour to understand brand love
Hegner, Sabrina
;
Fenko, Anna
;
Teravest, Annemiek
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 26-41
Persistent link: https://www.econbiz.de/10011666437
Saved in:
6
The impact of attitude functions on luxury brand consumption : an age-based group comparison
Schade, Michael
;
Hegner, Sabrina
;
Horstmann, Florian
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 314-322
Persistent link: https://www.econbiz.de/10011417730
Saved in:
7
Brand trust : a cross-national validation in Germany, India, and South Africa
Hegner, Sabrina
;
Jevons, Colin
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10011563029
Saved in:
8
Product type and personality in brand relationships
Voorn, Ronald
;
Hegner, Sabrina
;
Pruyn, Ad
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 83-107)
.
2015
Persistent link: https://www.econbiz.de/10011279723
Saved in:
9
How company responses and trusting relationships protect brand equity in times of crises
Hegner, Sabrina
;
Beldad, Ardion D.
;
Kamhuis op Heghuis, …
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 429-445
Persistent link: https://www.econbiz.de/10010410643
Saved in:
10
Die Relevanz des Vertrauens für das identitätsbasierte Management globaler Marken : Ein interkultureller Vergleich zwischen Deutschland, Indien und Südafrika
Hegner, Sabrina
-
2012
Persistent link: https://www.econbiz.de/10009601137
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->