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~person:"Hehn, Patrick"
~subject:"Advertising effects"
~subject:"Deutschland"
~subject:"Duftstoff"
~subject:"Emotion"
~subject:"Flavour"
~type_genre:"Non-commercial literature"
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Hehn, Patrick
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Emotionale Markenführung mit Duft : Duftwirkungen auf die Wahrnehmung und Beurteilung von Marken
Hehn, Patrick
-
2007
Persistent link: https://www.econbiz.de/10003367718
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Duftwirkungen auf die Markenwahrnehmung : Ergebnisse einer empirischen Studie
Hehn, Patrick
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2005
-
1. Aufl
Persistent link: https://www.econbiz.de/10003298074
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