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~person:"Heidenreich, Sven"
~person:"Williams, Michael D."
~subject:"Konsumentenverhalten"
~type_genre:"Thesis"
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Konsumentenverhalten
Ablehnung
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Consumer behaviour
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Innovation diffusion
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Innovationsdiffusion
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Innovationsmanagement
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Marketing management
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Marketingmanagement
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Heidenreich, Sven
Williams, Michael D.
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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ECONIS (ZBW)
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Innovations - doomed to fail? : Investigating passive and active innovation resistance
Heidenreich, Sven
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2012
Persistent link: https://www.econbiz.de/10009407016
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