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~person:"Hein, Sebastian"
~person:"Luce, Fernando Bins"
~person:"Mizerski, Richard"
~subject:"France"
~subject:"International marketing"
~subject:"Messung"
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Brand equity chain and brand equity measurement approaches
Oliveira, Marta Olivia Rovedder de
;
Heldt, Rodrigo
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 442-456
Persistent link: https://www.econbiz.de/10014313031
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2
Understanding consumer perceptions in the digital environment
Hein, Sebastian
-
2021
Persistent link: https://www.econbiz.de/10012543212
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3
The strategy of global branding and brand equity
Lee, Alvin
;
Yang, Jinchao
;
Mizerski, Richard
;
Lambert, …
-
2015
Persistent link: https://www.econbiz.de/10010504144
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