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~person:"Heinemann, Gerrit"
~person:"Steinmann, Sascha"
~subject:"Brand management"
~subject:"Internet marketing"
~subject:"Retail trade"
~type_genre:"Book section"
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Retail Business : Perspektiven, Strategien, Erfolgsmuster : mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko
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No-Line-Handel als höchste Evolutionsstufe des Cross-Channel-Management
Heinemann, Gerrit
- In:
Retail Business : Perspektiven, Strategien, …
,
(pp. 279-296)
.
2013
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