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~person:"Heinonen, Kristina"
~subject:"Business-to-business marketing"
~subject:"Social web"
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Beziehungsmarketing
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Customer value
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Betriebliche Wertschöpfung
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Heinonen, Kristina
Keränen, Joona
7
Kumar, V.
5
Bolton, Ruth N.
4
Eggert, Andreas
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Hinterhuber, Andreas
4
Hutt, Michael D.
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Kleinaltenkamp, Michael
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Tarasi, Crina O.
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Terho, Harri
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Ulaga, Wolfgang
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Russo, Ivan
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Shin, Hakseung
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Anderson, James C.
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Caputa, Wiesława
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Business horizons
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
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ECONIS (ZBW)
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Characterizing ex situ value : a customer-dominant perspective on value
Heinonen, Kristina
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
8
,
pp. 1707-1721
Persistent link: https://www.econbiz.de/10014384378
Saved in:
2
Strategies for creating value through individual and collective customer experiences
Heinonen, Kristina
;
Campbell, Colin L.
;
Ferguson, Sarah Lord
- In:
Business horizons
62
(
2019
)
1
,
pp. 95-104
Persistent link: https://www.econbiz.de/10011995670
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