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Heinonen-Mavrovouniotis, Sarah
Balabanis, George
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International journal of advertising : the quarterly review of marketing communications
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SMS-based surveys: Strategies to improve participation
Balabanis, George
;
Mitchell, Vincent-Wayne
; …
- In:
International journal of advertising : the quarterly …
26
(
2007
)
3
,
pp. 369-386
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