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~person:"Heinrich, Daniel"
~subject:"Konsumentenverhalten"
~subject:"Veranstaltung"
~type_genre:"Book section"
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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ECONIS (ZBW)
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Interaktion in Web-Communities als Erfolgsfaktor der Erlebniskommunikation
Bauer, Hans H.
;
Botzenhardt, Achim
;
Heinrich, Daniel
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 135-149)
.
2011
Persistent link: https://www.econbiz.de/10009373457
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