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~person:"Heinrich, Hartmut"
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Heinrich, Hartmut
Joachimsthaler, Erich
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Virale Kommunikation : Möglichkeiten und Grenzen des prozessanstoßenden Marketings
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ECONIS (ZBW)
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Von Kommunikation zu Konservation : ein Paradigmenwechsel im Marketing
Heinrich, Hartmut
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Joachimsthaler, Erich
- In:
Virale Kommunikation : Möglichkeiten und Grenzen des …
,
(pp. 59-78)
.
2009
Persistent link: https://www.econbiz.de/10014563692
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