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~person:"Heirati, Nima"
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Heirati, Nima
Kotler, Philip
88
Bruhn, Manfred
82
Homburg, Christian
64
Meffert, Heribert
62
Pepels, Werner
48
Sheth, Jagdish N.
42
Keller, Kevin Lane
38
Kumar, V.
38
Esch, Franz-Rudolf
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Kirchgeorg, Manfred
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Wiedmann, Klaus-Peter
33
Bauer, Hans H.
32
Backhaus, Klaus
31
Becker, Jochen
30
Tomczak, Torsten
29
Vrontis, Demetris
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Kitchen, Philip J.
28
Albers, Sönke
27
Kerin, Roger A.
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Kleinaltenkamp, Michael
26
Kuß, Alfred
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Berndt, Ralph
25
Piercy, Nigel
25
Burmann, Christoph
24
O'Cass, Aron
24
Melewar, T. C.
22
Varadarajan, Rajan
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Armstrong, Gary
21
Balmer, John M. T.
21
Diller, Hermann
21
Fantapié Altobelli, Claudia
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Hartley, Steven W.
21
Hinson, Robert
21
Morgan, Neil A.
21
Rajagopal
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Schultz, Don E.
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Fritz, Wolfgang
20
Hult, G. Tomas M.
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Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Journal of strategic marketing
1
The journal of business & industrial marketing
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ECONIS (ZBW)
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Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy
Heirati, Nima
;
O'Cass, Aron
- In:
Asia Pacific journal of management : APJM ; a …
33
(
2016
)
2
,
pp. 411-433
Persistent link: https://www.econbiz.de/10011583813
Saved in:
2
Mastering the complementarity between marketing mix and cutomer-focused capabilities to enhance new product performance
O'Cass, Aron
;
Heirati, Nima
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10010526569
Saved in:
3
The contingent value of marketing and social networking capabilities in firm performance
Heirati, Nima
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
21
(
2013
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10009717936
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