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~person:"Heller, Michael"
~subject:"Brand management"
~type:"article"
~type_genre:"Fallstudie"
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Brand management
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Royal Dutch Shell Group of Companies <London>
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Heller, Michael
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Trademarks, brands, and competitiveness
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Corporate brand building : Shell-Mex Ltd. in the interwar period
Heller, Michael
- In:
Trademarks, brands, and competitiveness
,
(pp. 194-214)
.
2013
Persistent link: https://www.econbiz.de/10009758692
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Corporate brand building : Shell-Mex Ltd. in the interwar period
Heller, Michael
- In:
Trademarks, brands, and competitiveness
,
(pp. 194-214)
.
2010
Persistent link: https://www.econbiz.de/10003972920
Saved in:
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