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~person:"Helm, Roland"
~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~subject:"B-to-B-Marketing"
~subject:"Consumer behaviour"
~subject:"Market research"
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B-to-B-Marketing
Consumer behaviour
Market research
Marketing
79
Marktforschung
79
Marketing theory
78
Marketingtheorie
78
Marketingmanagement
62
Marketing management
61
Theorie
51
Theory
51
Konsumentenverhalten
48
Beziehungsmarketing
46
Relationship marketing
46
Lieferantenmanagement
28
Supplier relationship management
28
Internationales Marketing
27
International marketing
26
Deutschland
25
Germany
25
Business-to-business marketing
16
Innovation
15
USA
13
United States
13
Conjoint analysis
11
Conjoint-Analyse
11
Marketingforschung
11
Estimation
10
Schätzung
10
Electronic Commerce
9
Naresh K. Malhotra
9
Brand management
8
E-commerce
8
Einzelhandel
8
Innovation diffusion
8
Innovationsdiffusion
8
Innovationsmanagement
8
Markenführung
8
Retail trade
8
Emerging economies
7
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4
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Book / Working Paper
67
Article
56
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42
Aufsatz in Zeitschrift
42
Collection of articles of several authors
20
Sammelwerk
20
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13
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13
Book section
13
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13
Graue Literatur
13
Non-commercial literature
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13
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10
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10
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5
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4
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4
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2
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2
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2
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2
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2
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1
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1
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English
106
German
17
Author
All
Helm, Roland
Malhotra, Naresh K.
Sheth, Jagdish N.
Herrmann, Andreas
72
Han, Heesup
70
Homburg, Christian
67
Huber, Frank
67
Wiedmann, Klaus-Peter
62
Kumar, V.
57
Bauer, Hans H.
55
Kleinaltenkamp, Michael
54
Mattila, Anna S.
52
Loureiro, Sandra Maria Correia
48
Gierl, Heribert
46
Backhaus, Klaus
45
Hollebeek, Linda D.
44
Phau, Ian
42
Verhoef, Peter C.
41
Grewal, Dhruv
40
Decker, Reinhold
39
Pelsmacker, Patrick de
38
Bagozzi, Richard P.
37
Dwivedi, Yogesh Kumar
37
Ko, Eunju
37
Bang, Nguyen
36
Gustafsson, Anders
36
Walsh, Gianfranco
36
Usman, Osly
34
Albers, Sönke
33
Diamantopoulos, Adamantios
33
Vrontis, Demetris
33
Wedel, Michel
33
Wildner, Raimund
33
Hruschka, Harald
32
Melewar, T. C.
32
Romaniuk, Jenni
32
Swoboda, Bernhard
32
Cova, Bernard
31
Woodside, Arch G.
31
Sharma, Piyush
30
Chintagunta, Pradeep K.
29
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American Marketing Association
1
Friedrich-Schiller-Universität Jena
1
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Review of marketing research
13
Legends in marketing
12
SAGE library in marketing
7
Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena
5
Journal of business research : JBR
5
Journal of business-to-business marketing
5
Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
4
Legends in consumer behavior
4
Fundamentals of marketing research ; Vol. 1
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of the Academy of Marketing Science
3
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
3
Review of Marketing Research Ser.
3
Die Betriebswirtschaft : DBW
2
Fundamentals of marketing research ; Vol. 6
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of marketing research : JMR
2
Research and the development of pedagogical materials : working papers
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
Betriebswirtschaftliche Abhandlungen
1
Dimensionen öffentlichen Wirtschaftens : Festschrift für Rupert Windisch
1
Emerald insight
1
Fundamentals of marketing research ; Vol. 4
1
Handbook of relationship marketing
1
Handbook on cross-cultural marketing
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
International journal of consumer studies
1
International journal of management and decision making : IJMDM
1
International marketing review
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of marketing theory and practice
1
Journal of marketing theory and practice : JMTP
1
Journal of retailing
1
Journal of retailing and consumer services
1
Marketing theory
1
Marketing und Handel
1
Operations research proceedings 2002 : selected papers of the International Conference on Operations Research (SOR 2002) ; Klagenfurt, September 2 - 5, 2002 ; with 51 tables
1
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ECONIS (ZBW)
123
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1
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10
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123
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1
Do business customers perceive what salespeople believe? : perceptions of salesperson adoption of innovations
Endres, Herbert
;
Helm, Roland
;
Schmitz, Christian
; …
- In:
The journal of product innovation management : an …
40
(
2023
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10014291979
Saved in:
2
Sustainable
marketing
: market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
3
The geopolitics of supply chains : assessing the consequences of the Russo-Ukrainian war for B2B relationships
Sheth, Jagdish N.
;
Uslay, Can
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014380335
Saved in:
4
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
5
Exploring the role of product development capability for transforming
marketing
intelligence into firm performance
Helm, Roland
;
Krinner, Stephanie
;
Endres, Herbert
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10012196331
Saved in:
6
A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
7
New areas of research in
marketing
strategy, consumer behavior, and
marketing
analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
8
Implementierung des
Marketing
-Intelligence Konzepts in B-to-B Unternehmen
Helm, Roland
;
Gritsch, Stephanie
-
2013
Persistent link: https://www.econbiz.de/10009771288
Saved in:
9
Conceptualization and integration of
marketing
intelligence : the case of an industrial manufacturer
Helm, Roland
;
Krinner, Stephanie
;
Schmalfuß, Martin
- In:
Journal of business-to-business marketing
21
(
2014
)
4
,
pp. 237-255
Persistent link: https://www.econbiz.de/10010478073
Saved in:
10
The growing importance of customer-centric support services for improving customer experience
Sheth, Jagdish N.
;
Jain, Varsha
;
Ambika, Anupama
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303770
Saved in:
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