//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Helm, Roland"
~subject:"Germany"
~type_genre:"Government document"
~type_genre:"Graue Literatur"
~type_genre:"Non-commercial literature"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Germany
Consumer behaviour
15
Konsumentenverhalten
15
Theorie
7
Theory
7
Deutschland
6
Präferenztheorie
5
Theory of preferences
5
Conjoint analysis
3
Conjoint-Analyse
3
Estimation
3
Measurement
3
Messung
3
Schätzung
3
Beziehungsmarketing
2
Consumer goods
2
Einzelhandel
2
Elderly people
2
Information behaviour
2
Informationsverhalten
2
Innovation diffusion
2
Innovationsdiffusion
2
Konsumgüter
2
Marketing
2
Motivation
2
Relationship marketing
2
Retail trade
2
Ältere Menschen
2
Advertising effects
1
Age group
1
Altersgruppe
1
Category Management
1
Category management
1
Cognition
1
Comparative advertising
1
Comparison
1
Consumer goods marketing
1
Corporate reputation
1
Credit card
1
Customer satisfaction
1
more ...
less ...
Type of publication
All
Book / Working Paper
6
Type of publication (narrower categories)
All
Government document
Graue Literatur
Non-commercial literature
Arbeitspapier
6
Working Paper
6
Article in journal
2
Aufsatz in Zeitschrift
2
Hochschulschrift
1
Thesis
1
more ...
less ...
Language
All
German
3
English
3
Author
All
Helm, Roland
Bauer, Hans H.
30
Huber, Frank
20
Wiedmann, Klaus-Peter
12
Neumann, Marcus M.
9
Grabka, Markus M.
8
Dütschke, Elisabeth
7
Falk, Armin
7
Sauer, Nicola E.
7
Spiller, Achim
7
Ziebarth, Nicolas R.
7
Altmann, Steffen
6
Hanglberger, Dominik
6
Heidhues, Paul
6
Jayaraman, Rajshri
6
Madlener, Reinhard
6
Merz, Joachim
6
Müller, Holger
6
Rucha, Rafael
6
Schmitz, Hendrik
6
Achtnicht, Martin
5
Beznoska, Martin
5
Bruhn, Maike
5
Dewenter, Ralf
5
Gröppel-Klein, Andrea
5
Herrmann, Roland
5
Kvasnicka, Michael
5
Müller, Stefan
5
Regier, Stefanie
5
Reichardt, Tina
5
Streich, Michael
5
Tscheulin, Dieter K.
5
Vollhardt, Kai
5
Welsch, Heinz
5
Ahlert, Dieter
4
Anger, Silke
4
Carroll, Chris
4
Exler, Stefanie
4
Franz, Rainer
4
Germelmann, Claas Christian
4
more ...
less ...
Published in...
All
Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
4
Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena
2
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Acceptance of new products and brands by older consumers
Helm, Roland
;
Landschulze, Sebastian
-
2010
Persistent link: https://www.econbiz.de/10003975747
Saved in:
2
Seniorenmarketing : Stand der Forschung zum Kaufverhalten in Abhängigkeit des Alters der Verbraucher
Helm, Roland
;
Landschulze, Sebastian
;
Scheunert, Uta
-
2009
Persistent link: https://www.econbiz.de/10003844155
Saved in:
3
Optimal stimulation level theory and exploratory consumer behavior : an analysis of underlying structures across product categories
Helm, Roland
;
Landschulze, Sebastian
-
2008
Persistent link: https://www.econbiz.de/10003716923
Saved in:
4
Product launch and increase in sales through free product-premiums : moderating effects of value and product-premium fit in the dual mediation model
Helm, Roland
;
Mark, Antje
;
Bley, Sabine
-
2007
Persistent link: https://www.econbiz.de/10003479987
Saved in:
5
Interaktion und Information in der Anbieter-Nachfrager-Beziehung : Voraussetzungen, Konsequenzen und Implikationen der zentralen und peripheren Informationsverarbeitung
Helm, Roland
;
Gehrer, Michael
-
2004
Persistent link: https://www.econbiz.de/10002092539
Saved in:
6
Kundenkarten als Kundenbindungsinstrument des Handels
Helm, Roland
;
Ludl, Michaela
-
2004
Persistent link: https://www.econbiz.de/10001993626
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->