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~person:"Helmig, Bernd"
~subject:"Consumer goods marketing"
~subject:"Estimation"
~subject:"Germany"
~type_genre:"Systematic review"
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Consumer goods marketing
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Helmig, Bernd
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Co-Branding als Markenstrategie : ein State of the art
Huber, Jan-Alexander
;
Helmig, Bernd
-
2003
Persistent link: https://www.econbiz.de/10001798072
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Zur Effizienz verschiedener Ausgestaltungsformen vergleichender Werbung : internationale Rechtslage, "state of the art" und Ergebnisse einer empirischen Studie
Tscheulin, Dieter K.
;
Helmig, Bernd
-
1998
Persistent link: https://www.econbiz.de/10000656969
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