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~person:"Helmke, Stefan"
~person:"Kumar, V."
~subject:"Kundenintegration"
~type_genre:"Collection of articles of several authors"
~type_genre:"Einführung"
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Kundenintegration
Beziehungsmarketing
9
Relationship marketing
9
Kundenmanagement
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Customer service
5
Deutschland
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Einführung
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Kundenservice
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Lieferantenmanagement
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Organisatorischer Wandel
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Theorie
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Theory
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Beziehungsmanagement
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Brand image
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Consumer behaviour
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Customer integration
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Firm performance
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Konsumentenverhalten
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Markenimage
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Market research
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Retail trade
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Collection of articles of several authors
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Helmke, Stefan
Kumar, V.
Bruhn, Manfred
3
Conduit, Jodie
3
Hollebeek, Linda D.
2
Huber, Margit
2
Stauss, Bernd
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Sundbo, Jon
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Sørensen, Flemming
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Altinay, Levent
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Baglieri, Enzo
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Ehret, Michael
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Fließ, Sabine
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Gelbrich, Katja
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Haase, Michaela
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Hadwich, Karsten
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Hankammer, Stephan Martin
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Harmeling, Colleen M.
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Herrmann, Andreas
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Herstatt, Cornelius
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Jaakkola, Elina
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Jacob, Frank
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Kracklauer, Alexander
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Kracklauer, Alexander H.
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Mazur, Marcel
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Melanthiou, Yioula
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O'Gorman, Susanne
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O’Gorman, Susanne
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Palmatier, Robert W.
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ECONIS (ZBW)
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Customer engagement marketing
Palmatier, Robert W.
(
ed.
);
Kumar, V.
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011671138
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