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~person:"Helmke, Stefan"
~person:"Kumar, V."
~subject:"Marktforschung"
~type_genre:"Collection of articles of several authors"
~type_genre:"Einführung"
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Marktforschung
Beziehungsmarketing
9
Relationship marketing
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Kundenmanagement
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Deutschland
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Einführung
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Theorie
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Beziehungsmanagement
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Firm performance
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Konsumentenverhalten
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Kundenintegration
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Helmke, Stefan
Kumar, V.
Günter, Bernd
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Helm, Sabrina
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Albers, Sönke
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Ahlert, Dieter
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Bauer, Hans H.
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Lemmink, Jos
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McColl-Kennedy, Janet R.
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Müller, Stefan
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Müller-Hagedorn, Lothar
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Palmatier, Robert W.
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Customer engagement marketing
Palmatier, Robert W.
(
ed.
);
Kumar, V.
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011671138
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