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~person:"Helmke, Stefan"
~subject:"Marketingmanagement"
~subject:"Vertriebsweg"
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Helmke, Stefan
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
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ECONIS (ZBW)
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Steuerung im Direktmarketing und Cross Media-Response Messung
Helmke, Stefan
;
Uebel, Matthias
- In:
Effektives Customer Relationship Management : …
,
(pp. 95-117)
.
2013
Persistent link: https://www.econbiz.de/10014546731
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Kundenorientierte Steuerung im Direktmarketing
Helmke, Stefan
;
Uebel, Matthias
- In:
Effektives Customer Relationship Management : …
,
(pp. 119-145)
.
2008
Persistent link: https://www.econbiz.de/10003749445
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