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~person:"Hemmann, Frank"
~person:"Wöllenstein, Stephan"
~type_genre:"Fallstudie"
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Authentizität in der Interaktion als zentraler Erfolgsfaktor der Markenführung in Social Media
Eilers, Daniela
;
Kleine-Kalmer, Barbara
- In:
Social Branding : Strategien - Praxisbeispiele - …
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(pp. 129-145)
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2012
Persistent link: https://www.econbiz.de/10009553599
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