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~person:"Hengstebeck, Berenika B."
~person:"Matsuoka, Kohsuke"
~person:"Schlüter, Andrea"
~source:"econis"
~subject:"Centralized organization"
~subject:"Erfolgsfaktor"
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Centralized organization
Erfolgsfaktor
Key account management
9
Key-Account-Management
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4
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4
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3
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3
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Hengstebeck, Berenika B.
Matsuoka, Kohsuke
Schlüter, Andrea
Sieck, Hartmut
3
Jensen, Ove
2
Olejnik, Edith
2
Ryals, Lynette J.
2
Swoboda, Bernhard
2
Bartsch, Bernhard
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Binckebanck, Lars
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Davies, Iain A.
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Gelb, Betsy D.
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Kassemeier, Roland
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Lai, Christine Jaushyuam
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Lütke, Verena
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Mengen, Andreas
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Morschett, Dirk
1
Rahe, Michael
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Schwenk, Wolfgang
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Seidler, Markus
1
Sidow, Hans D.
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Strunkmann-Meister, Patrick
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Wieseke, Jan
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Management international review : mir ; journal of international business
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
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What comprises a successful key account manager? : differences in the drivers of sales performance between key account managers and regular salespeople
Hengstebeck, Berenika B.
;
Kassemeier, Roland
;
Wieseke, Jan
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 392-404
Persistent link: https://www.econbiz.de/10014226538
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2
Does centralising global account management activities in response to international retailers pay off?
Swoboda, Bernhard
;
Schlüter, Andrea
;
Olejnik, Edith
; …
- In:
Management international review : mir ; journal of …
52
(
2012
)
5
,
pp. 727-756
Persistent link: https://www.econbiz.de/10009629110
Saved in:
3
Erfolgsrelevanz von KAM Strategien und Strukturen gegenüber internationalen Handelskunden
Swoboda, Bernhard
;
Schlüter, Andrea
;
Olejnik, Edith
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
4
,
pp. 278-292
Persistent link: https://www.econbiz.de/10009387765
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