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~person:"Henn, Burkhard"
~subject:"Advertising effects"
~subject:"Mobile Anwendung"
~subject:"Mobile Business"
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Henn, Burkhard
Bauer, Hans H.
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Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
1
Gabler-Edition Wissenschaft / Interaktives Marketing
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ECONIS (ZBW)
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Neuere Ansätze der Planung und Kontrolle von Marketing-Maßnahmen im Online-Banking
Burkhardt, Thomas
;
Henn, Burkhard
- In:
Electronic Business und Mobile Business : Ansätze, …
,
(pp. 379-396)
.
2002
Persistent link: https://www.econbiz.de/10001679220
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2
Werbung für Finanzdienstleistungen im Internet : eine Studie zur Wirkung der Bannerwerbung. Mit einem Geleitw. von Günter Silberer
Henn, Burkhard
-
1999
Persistent link: https://www.econbiz.de/10001374416
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