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~person:"Henneberg, Stephan"
~subject:"Brand management"
~subject:"Erfolgsfaktor"
~subject:"Portfolio-Management"
~subject:"Theorie"
~type_genre:"Fallstudie"
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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ECONIS (ZBW)
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Squaring customer demands, brand strengh, and production requirements : a case example of an integrand product and branding strategy
Herrmann, Andreas
;
Henneberg, Stephan
;
Landwehr, Jan …
- In:
Total quality management & business excellence : an …
21
(
2010
)
9/10
,
pp. 1017-1031
Persistent link: https://www.econbiz.de/10008660449
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