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~person:"Henneberg, Stephan"
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Fuzzy sets
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Beziehungsmarketing
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Calibration
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Customer attractiveness
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EU countries
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Generic Membership Evaluation Template
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Henneberg, Stephan
Tóth, Zsófia
22
Naudé, Peter
5
Luo, Jun
3
Biggemann, Sergio
2
Henneberg, Stephan C.
2
Kowalkowski, Christian
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Liu, Martin J.
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Mrad, Mona
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Peters, Linda D.
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Sklyar, Alexey
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Sörhammar, David
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Thiesbrummel, Christoph
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Tronvoll, Bård
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
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ECONIS (ZBW)
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Addressing the "Qualitative" in fuzzy set Qualitative Comparative Analysis : the Generic Membership Evaluation Template
Tóth, Zsófia
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 192-204
Persistent link: https://www.econbiz.de/10011730166
Saved in:
2
Understanding configurations of relational attractiveness of the customer firm using fuzzy set QCA
Tóth, Zsófia
;
Thiesbrummel, Christoph
;
Henneberg, Stephan
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 723-734
Persistent link: https://www.econbiz.de/10010496140
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