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~person:"Hennig-Thurau, Thorsten"
~subject:"Konsumentenverhalten"
~subject:"Social web"
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Konsumentenverhalten
Social web
Film industry
19
Filmwirtschaft
19
Consumer behaviour
5
Brand management
4
Markenführung
4
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3
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3
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Hennig-Thurau, Thorsten
Chintagunta, Pradeep K.
5
Lehrer, Steven F.
5
Lu, Shijie
5
Moon, Sangkil
5
Xie, Tian
5
Gopinath, Shyam
4
Moretti, Enrico
4
Venkataraman, Sriram
4
Bazerman, Max H.
3
Collins, Alan
3
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3
Kupfer, Ann-Kristin
3
Milkman, Katherine L.
3
Qiu, Liangfei
3
Rogers, Todd
3
Sedgwick, John
3
Song, Reo
3
Wang, Xin
3
Whinston, Andrew B.
3
Addis, Michela
2
Baber, Hasnan
2
Balázs, Gyenge
2
Bayus, Barry L.
2
Broderick, Anne
2
Chen, Huan
2
Chung, Chul
2
Clement, Michel
2
DellaVigna, Stefano
2
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2
Dens, Nathalie
2
Elberse, Anita
2
Eliashberg, Jehoshua
2
Fanea-Ivanovici, Mina
2
Fogel, Joshua
2
Henning, Victor
2
Holbrook, Morris B.
2
Houston, Mark B.
2
Hu, Ye
2
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Journal of the Academy of Marketing Science
3
Journal of marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
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1
The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin
;
Pähler vor der Holte, Nora
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
Saved in:
2
Pre-release consumer buzz
Houston, Mark B.
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 338-360
Persistent link: https://www.econbiz.de/10011844820
Saved in:
3
Hedonic consumer decision making and implications for the marketing of media goods
Henning, Victor
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10009012488
Saved in:
4
Does Twitter matter? : the impact of microblogging word of mouth on consumers' adoption of new movies
Hennig-Thurau, Thorsten
;
Wiertz, Caroline
;
Feldhaus, Fabian
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
3
,
pp. 375-394
Persistent link: https://www.econbiz.de/10011287121
Saved in:
5
The importance of reciprocal spillover effects for the valuation of bestseller brands : introducing and testing a contingency model
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
;
Mathys, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 205-221
Persistent link: https://www.econbiz.de/10010345183
Saved in:
6
Value creation in the video game industry : industry economics, consumer benefits, and research opportunities
Marchand, André
;
Hennig-Thurau, Thorsten
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
3
,
pp. 141-157
Persistent link: https://www.econbiz.de/10010128383
Saved in:
7
Consumer file sharing of motion pictures
Hennig-Thurau, Thorsten
;
Henning, Victor
;
Sattler, Henrik
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 1-18
Persistent link: https://www.econbiz.de/10003564816
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