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~person:"Hennigs, Nadine"
~person:"Li, Mimi"
~subject:"Firmenimage"
~subject:"Sportartikelbranche"
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Firmenimage
Sportartikelbranche
Brand extension
5
Markentransfer
4
Brand image
3
Corporate reputation
3
Markenimage
3
Brand management
2
Consumer behaviour
2
Deutschland
2
Germany
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Implicit association test (IAT)
2
Implicit measurement
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Konsumentenverhalten
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Luxury fashion branding
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Markenführung
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Brand architecture
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Corporate culture
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Designation of origin
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Destination management
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Fashion
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Gesellschaft
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Inter-firm cooperation
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Markenarchitektur
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Markenpolitik
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Marketingmanagement
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Polar Electro Oy <Kempele>
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Hennigs, Nadine
Li, Mimi
Cobbs, Joe
3
Keller, Kevin Lane
3
McKelvey, Stephen
3
Aaker, David A.
2
Falkenreck, Christine
2
Wagner, Ralf
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Wiedmann, Klaus-Peter
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Gotsi, Manto
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Haahtela, Kari
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Heo, Jun
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Kaplanidou, Kyriaki
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Kim, Kihan
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Koo, Jakeun
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Koçak, Akın
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Krane, Martin Sollund
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Ma, Shang Chun
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Universität Hannover / Institut für Marketing & Management
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Schriftenreihe Marketin Management
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
3
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1
A model of event–destination image transfer
Deng, Qian
;
Li, Mimi
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10010235906
Saved in:
2
Kooperationskompetenz im Corporate Branding : Entwicklung und empirische Überprüfung eines Konzeptes zur Bewertung von Markenkooperationspartnern am Beispiel der Sportartikelindust...
Wiedmann, Klaus-Peter
;
Gaßmann, Barbara
;
Hennigs, Nadine
; …
-
2007
Persistent link: https://www.econbiz.de/10003534743
Saved in:
3
The importance of brand heritage as a key performance driver in marketing management
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 182-194
Persistent link: https://www.econbiz.de/10009409561
Saved in:
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